10 Benefits of Using Postcards for Branding Events

When it comes to promoting your brand, there are numerous ways to reach current and potential clients, but of all those methods, which one is the perfect marketing tool? Once you’ve read this article listing 10 benefits of using postcards for your branding events, you will understand how postcards are the perfect marketing tool when it comes to inviting people to your branding event.

When it comes to promoting your brand, there are numerous ways to reach current and potential clients, but of all those methods, which one is the perfect marketing tool? Once you’ve read this article listing 10 benefits of using postcards for your branding events, you will understand how postcards are the perfect marketing tool when it comes to inviting people to your branding event.  

Postcards are the perfect size for recipients to save
The size of a postcard is small enough to hold on a refrigerator or filing cabinet, yet big enough to see from a distance. This will serve as a reminder to your customers of your brand and your event information every time they pass by it.

Postcards can serve more than one purpose
It is simple for your business to include coupons or specials and featured products when printing your postcard invitation. With this idea, customers will be more likely to make purchases when they attend your event.

Postcards are the perfect size
Because of their perfect size, it is easy to always have a stack of your postcard invitations with you. You can distribute your conveniently-sized postcards at various locations such as grocery stores, schools and sporting events. Now this is something even social media can’t handle!

Postcards add that personal touch
When you’re looking to add a personal touch, mailing a postcard to customers is a nice way to stand out. Given the current environment where most companies rely heavily on social media to communicate and market, clients will appreciate the rare “snail mail” invitation and will feel quite honored that your business has gone out of its way to reach them in this way.

Printing postcards can be easy
Merging your customer contact list is convenient and simple when printing your postcard invitations. Since printing is automated, this offers your business a huge time savings.

 

Take advantage of the savings at the post office
Did you know that postage is less expensive when mailing postcards than it is for first class mailers?

Postcards can be printed quickly
Don’t worry if you’ve gotten off to a late start planning your branding event. When you use a reputable printing company, your postcard invitations can be produced with very quick turnaround times. And most printing companies offer full service printing and mailing so you only need to spend a few minutes at your computer designing your invitation.

 

Keep your old mailing lists handy
While reaching prospective customers is important, don’t forget your past customers when you mail invitations to your branding event. Your previous customers will appreciate you reaching out to them and hopefully they’ll renew their business with you.

 

Postcards as response cards
Consider using your postcard invitation as a response card where your clients can also include contact information for referrals.

Introduce a new product or service

Along with the invitation to your event, you can include information on your postcard that introduces a new product or service. Using just one postcard to expose your recipient to two different types of information is a nice efficiency play.

Promoting your branding event can be overwhelming, especially when your business is faced with so many different marketing options. When you want to stand out from the crowd, postcards offer the personal touch and versatility that most other marketing methods can’t match.

Since 1968, GOS has been offering quality business services and office supplies. Not only is our professional printing service ready to help you with your business printing needs, but GOS also offers office furniture, cleaning supplies, toner and inkjet cartridges, coffee services and cleaning supplies. Contact us today for a free, no obligation quote for your postcard printing needs.

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