Promotional products can be used as a highly effective part of your advertising strategy to help promote your business. Incorporating promotional products into your marketing plan is easy and inexpensive and can yield much success with very little work. Promotional materials deliver a better and more lasting impression than advertising in magazines, online or on the radio. Here are 5 ways promotional materials can improve your company’s reach, starting today:
How to Use Promotional Products to Build Your Brand
Targeted Marketing
When you use promotional items to market your business, you decide who receives them and this level of targeting yields stronger results and the best possible return on your investment.
Longer Shelf-Life
Promotional items are generally highly functional (magnets, notepads, pens, etc.) so your target audience is more likely to keep them around and continue to see your company’s name and logo. The average promotional item is kept approximately 5 months. Other forms of advertising are more fleeting, and as a result your audience is more likely to forget.
Promote Your Brand
The best part about promotional items is that you can include information about your business in a very visible location. You can include your name, logo, phone number and/or website on a wide variety of promotional items.
People Love Free Gifts
Everyone loves free stuff! Pens, pencils and pads of paper are great to have sitting around the house and they create a positive and lasting impression of your business.
Allows Creativity
Promotional products are a great way to experiment with creativity – use bold colors, text and fonts to really grab the eyes of potential customers. These products are also inexpensive so you get a lot of bang for your buck!
Promotional Items that Work for your Business
GOS is an office supply company that specializes in helping companies develop effective promotional items for distribution and unique promotional products consumers are likely to use again and again. We offer a wide variety of items including traditional promotional items like reusable grocery bags, mugs, pens, pads of paper and more unique ones like footballs, hand sanitizer holders and LED medallions. We can help you choose the perfect promotional item for your business and are committed to getting you the best possible price. We can design promotional items for a specific event or holiday. If you have an idea – let our team know. We enjoy being creative and can help you put your idea to work. For more information or to speak with a member of our design team, call GOS today at 800-277-0208.
